喻国明 Yu Guoming
深圳城市天际线。 AI制图 Shenzhen city skyline.
“应抓住APEC会议在深圳举行的重大历史机遇，以深圳的传播实践，为新型城市国际传播、中国式现代化对外叙事提供新经验，也为亚太共同体的智能传播革命作出贡献。”知名传播学者、教育部长江学者特聘教授、北京师范大学传播创新与未来媒体实验平台主任喻国明接受记者采访时说。
推动深圳迈向“全球城市叙事舞台”
喻国明表示，从传播学与城市学的交叉视角审视，深圳成为中国“APEC第三城”，源于网络位势、叙事势能、技术底座三重内在逻辑。
“深圳既是广深港澳科技创新走廊引擎，也是‘一带一路’倡议的重要节点、亚太数字经济重要中枢。”他认为，多重网络交汇叠加，让深圳天然成为跨制度、跨文化、跨市场的对话场域。
“APEC会议的承办，不仅考验一座城市的会务保障能力，更需要这座城市能够代表‘进行时的未来’。”他指出，深圳自带独特的时代“新鲜度”。作为中国改革开放的叙事原点，深圳从边陲小镇蜕变为国际化大都市的发展过程，叠加40余年持续高速发展的现实，赋予这座城市不可复制的时代质感。
他说，当前人类社会迈入“深度媒介化”阶段，以生成式人工智能为代表的智能技术，成为国际传播新型基础设施。深圳依托5G-A、算力网络等领域先发优势，构建了完善的数字技术底座，较早打通“技术—产业—生活”发展闭环，成为“智能化国际传播”的试验场。
“APEC会议也将为深圳打开三重发展机遇。”他说，APEC“深圳之约”将推动“亚太朋友圈”资本、人才、产业需求等高效配置，集中激活经济动能；将打开制度示范的窗口，向世界展示一个开放自信、充满创新活力的中国；会议带来的全球媒体流量，将推动深圳从“区域创新中心”迈向“全球城市叙事舞台”，促使其国际传播能力从“被动回应”升级为“主动定义”的转变。
实现国际传播能级的跃升
“深圳的国际传播影响力位列全国前列，已走完‘被看见’的上半场，正在进入‘被讲述’‘被理解’的下半场。”喻国明说，期待借APEC会议实现深圳乃至广东、大湾区国际传播能级的跃升。
他充分肯定深圳的全球链接能力，认为深圳港、跨境铁路、国际航空网络等，把深圳牢牢“铆”在全球供应链的关键节点，筑牢了城市国际化发展的物理根基；高度集聚的跨国企业、研发机构、全球创客，多元的外籍常住人口与多语种文化生态，构成跨文化对话的“隐性基础设施”。“开放、包容、创新”的城市气质与“来了就是深圳人”的城市叙事，让深圳成为讲好中国改革开放故事的载体。
不过，在他看来，深圳国际传播也存在短板，仍需增强将亮眼发展成果转化为打动人、解释人、凝聚人的叙事能力，加强城市国际传播理论研究。
“深圳应借此契机把传播从‘工具’升维为‘关系’。”喻国明近年一直倡导“关系范式”，认为传播的本质不是信息的单向位移，而是关系的连接、激活与重构。他建议，从“宣传式报道”转向“对话式诠释”，不仅告诉世界深圳发生了什么，更要解释“深圳的发生方式为何能启发他人”；构建“数据—叙事—符号”三层国际传播链路，让深圳的发展数据可被全球媒体便捷检索与引用，城市故事可视化、IP化，城市符号沉淀为可识别、可传播、可共情的文化资产；借机重塑城市立体形象，以“科技—人文—生态”的城市形象网络，塑造可感、可亲、可信的“全景之城”。
为推动亚太共同体智能传播革命贡献力量
“在智能传播革命浪潮下，深圳凭借硬件底座、场景密度、多元人才结构、先行示范的制度优势等，具备赋能亚太传播发展的核心能力。”喻国明说，深圳应发挥独特优势，从“信息枢纽”升级为“意义中枢”，从“技术输出”升级为“范式共建”，从“展示自我”升级为“培育亚太叙事共同体”，为推动亚太共同体的智能传播革命和全球传播范式革新贡献力量。
“深圳可依托产业优势，率先试验人机协同新范式，为亚太提供高效且有温度的智能传播方案。”他建议，深圳更应输出治理与传播的范式经验，还可联合新加坡、首尔、东京等亚太城市，发起“亚太智能传播伦理联盟”，共建跨语种AI内容评价标准，共办“亚太青年技术与人文对话”等。
他还建议深圳，从“成就叙事”转向“机制叙事”，从“政府叙事”转向“社群叙事”，在“展示中国”的同时更“对话世界”，让“中国经验”成为可理解、可检验、可借鉴的公共知识，实现跨文化有效传播。同时，鲜活的民间叙事更具感染力，应搭建多元民间传播舞台，让千千万万个具体的人，成为一座城市最可信的讲述者，打造开放包容的“亚太客厅”等。
“智能传播是重塑人与世界关系的历史契机。”他说，这是“关系范式”对“工具范式”的根本性替代，期待深圳积极探索和示范，这也是中国传播学对世界传播学最有可能作出的独特贡献。
Yu Guoming, distinguished professor in the Ministry of Education’s Changjiang Scholars Program and director of the Communication Innovation and Future Media Experimental Platform at Beijing Normal University
Shenzhen should offer new approaches to global communication in the AI era
■ Li Ping, Shenzhen Special Zone Daily
Shenzhen should use its hosting of the 33rd APEC Economic Leaders’ Meeting to strengthen its international communication, find new ways to tell the story of Chinese modernization and contribute to the intelligent communication revolution across the Asia-Pacific, communication scholar Yu Guoming said.
Yu is a distinguished professor in the Ministry of Education’s Changjiang Scholars Program and director of the Communication Innovation and Future Media Experimental Platform at Beijing Normal University.
Shenzhen’s role as China’s third host city for the APEC summit reflects three strengths: its regional and global connections, its compelling development story and its technological base, Yu said.
The city is a key part of the Guangzhou-Shenzhen-Hong Kong-Macao innovation corridor, an important node in the Belt and Road Initiative and a hub for the Asia-Pacific digital economy. Its ties across markets, cultures and different systems make it a natural setting for international dialogue, he said.
Hosting APEC means more than providing conference facilities. A host city must also offer a glimpse of the future, Yu said. Shenzhen’s transformation from a border town into an international metropolis gives it a distinctive story to tell.
The world is entering an era of “deep mediatization,” in which digital platforms and technologies, including generative AI, are reshaping communication, Yu said. Shenzhen’s strengths in 5G-Advanced networks and computing infrastructure give it a foundation for experimenting with new forms of international communication.
The summit could bring Shenzhen three main benefits: stronger regional links among capital, talent and industries; a chance to showcase China’s openness and innovation; and greater international attention, which could help the city become a more prominent platform for global dialogue.
“Shenzhen has completed the first half of ‘being seen’ and is entering the second half of ‘being told’ and ‘being understood,’” Yu said. He hopes the meeting will help Shenzhen, Guangdong Province and the Guangdong-Hong Kong-Macao Greater Bay Area communicate more effectively with international audiences.
The city’s transport links and economic connections provide a strong foundation. Its ports, railways and international air routes connect it to global supply chains, while multinational companies, research institutions, international residents and a multilingual cultural scene create opportunities for cross-cultural exchange, Yu said.
Shenzhen’s open, innovative character and the idea that “once you come to Shenzhen, you’re one of us” are part of its appeal, Yu said. But the city still needs to turn its development achievements into stories that international audiences can understand and relate to, and to deepen research into how cities communicate globally.
Yu urged Shenzhen to move beyond one-way messaging and focus on building relationships. Rather than simply reporting what has happened, the city should explain why its experience may matter to others, he said.
He also called for a stronger system to make city data accessible to international media, present stories in engaging formats and build recognizable cultural symbols. Shenzhen’s image, he said, should bring together technology, culture and the environment, showing the city as not only capable but also approachable and trustworthy.
Shenzhen could contribute to communication across the Asia-Pacific by sharing its experience in technology and governance, Yu said. He proposed working with regional partners such as Singapore, Seoul and Tokyo to develop common standards for evaluating AI-generated content, and considering initiatives such as a youth dialogue on technology and culture.
He also recommended shifting from showcasing achievements to explaining how they were made, and from government-led messaging to stories told by communities and individuals. Residents, he said, can be among a city’s most credible storytellers.
The broader goal is to make Chinese experience understandable and relevant to people elsewhere while creating more opportunities for genuine exchange, Yu said.
“Intelligent communication is a historic opportunity to reshape the relationship between people and the world,” he said. He hopes Shenzhen will draw on its strengths to develop new approaches to human-AI collaboration and contribute ideas to international communication.
(Translated by Li Jing)
全球化布局 全天候护航
“工银全球交易”守护出海企业汇率安全
伴随深圳企业全球化经营持续深化，跨境收付、多币种结算需求持续扩容，汇率波动直接牵动订单利润与现金流，成为出海经营绕不开的核心命题。
工商银行以“工银全球交易”品牌给出系统解法。作为境内银行间外汇与债券市场最大做市商，工银全球交易实现全球24小时一体化运作，贯通在岸、跨境、离岸三大市场，覆盖近50种结售汇、90余种外汇买卖币种，以即期、远期、掉期及期权全品类工具，一站式化解贸易、跨境投融资等多场景汇率敞口。
针对收支币种错配痛点，工行深圳市分行为出海龙头定制分层避险策略，组合运用远期结售汇、掉期与期权锚定汇兑成本；同步联动行内金融市场条线参与债务融资工具发行，引入长期限低成本人民币资金，助企业卸下汇险包袱，持续加码研发。
对深耕欧美与东南亚的制造企业而言，小币种清算渠道有限、波动剧烈，回款换汇效率承压。依托工行境外机构布局，工行深圳市分行搭建本外币一体化结算通道，打通小币种收付链路，借助无本金交割远期、货币互换等工具，缓释新兴市场货币贬值风险。
避险成效，速度同样关键。工行自研Chat Dealing智能询价工具，对话式交互实现多币种秒级报价，交易智能化率96%，告别线下逐笔询价的等待，让企业抢先锁定价格窗口。
凭借头部做市报价实力、全时区响应与智能交易引擎，2025年工行深圳分行金融市场交易规模突破1000亿美元，服务出海企业超万户。以专业守稳健，以全域赴远航，“工银全球交易”持续护航深圳企业穿越汇市起伏，在全球市场行稳致远。
ICBC ‘Global Trading’ services help Shenzhen firms manage currency risks overseas
As Shenzhen firms expand overseas, exchange-rate swings can erode profits and disrupt cash flow, making currency-risk management essential.
Industrial and Commercial Bank of China (ICBC)’s “Global Trading” services help companies manage that risk. The services operate around the clock, support settlement and currency exchange in 50 currencies, and offer trading in over 90. Tools include spot transactions, forwards, swaps and options.
For companies that make and receive payments in different currencies, ICBC Shenzhen Branch combines these tools to help stabilize exchange costs and arranges bond financing to provide yuan funding.
Shenzhen firms operating in Europe, the U.S. and Southeast Asia may have limited payment options in less widely traded currencies. Drawing on ICBC’s overseas network, the branch offers non-deliverable forwards — cash-settled contracts that do not involve delivery of the currency — and swaps to help manage currency risks in emerging markets.
ICBC’s Chat Dealing tool provides real-time quotes in multiple currencies through a chat interface. The system automates 96% of trades, reducing the need to request quotes from dealers one by one.
ICBC Shenzhen Branch’s financial-market trading volume exceeded US$100 billion in 2025 and served more than 10,000 firms expanding overseas. Its “Global Trading” services help these businesses manage currency risks in global markets.
深圳特区报驻京记者 李萍
